Ruth Scott drives the Citroen DS3 by Benefit

ruth_benefitThe Citroen DS3 has been given a makeover – thanks to Benefit Cosmetics and our Guest Reviewer, RTÉ 2FM’s Ruth Scott has been checking it out

I copped on pretty quickly that this car gets a lot of admiring glances. For a half of a split second I thought it was my hair. No. This car is like dangling something pretty in front of people. In a stroke of genius, Citroen have teamed up with Benefit, an international make-up brand, and produced the DS3 DSIGN & DSTYLE by Benefit.  For specific nods to Benefit, there are 2 discreet logos on the exterior, branded floor mats inside and a black silhouette on the dashboard.

In another stroke of genius, the car is being sold in the UK on the ASOS fashion website.  It clearly sets out its stall as a female-interest car.  The jokes were coming thick and fast about a make-up mirror, a bathroom sink & a socket for the hairdryer! All the marketing cleverness aside, how does it stand up to a good week-long road test with me?  On first look, the colour of the DSIGN is a nod to the famous Benetint lip & cheek stain. Ruby red metallic paint, a white roof and white alloys give it a very sporty look without looking too masculine. The grille is beautifully shiny chrome-surrounded.  Add to that halogen headlamps for something that looks super sporty. A real style gem inside, is the dashboard.

There’s a swathe of white which gives the interior an American diner feel.  I was constantly hungry for a burger in this car!  The display dials over the steering wheel were a nod to a sporty looking interior. The sports seats have a very luxurious textured fabric with so much room for my front seat passenger.  He was thrilled because as 6 foot, he was expecting to be squished.  The back seat in the 2-door car can fit 3 and I would imagine that a quick spin is as long as they would be comfortable there. (I say that as a 5’ 9 ¾” height person, anyone shorter should easily sit in the back).

From the driver’s perspective, the pedals are stripped back to look incredibly sporty, the handbrake & gearshift are low down.  I had the distinct feel of sitting low in a luxury sporty-feel car.  Touches like the leather steering wheel with aluminium effect inserts make it look like an awful lot more than a city car. A car I thought would be more of a city car, really surprised me with 5 forward gears.  My jaw nearly dislocated with shock when I realised that it also has cruise control.

(Top speed of 175kmh the brochure said.)  I never imagined bringing this neat Citroen down the nearest motorway.  I didn’t need to.  There are still ample opportunities to use the cruise control. All too easily I became used to nipping in & out of small city centre parking spaces.  No more was I driving up and down a road observing empty spaces saying “no that’s too small”, this little gem fit everywhere.  I often look at cars this size parked up and am jealous that they fit so easily. The bits I always like to check for were there: Bluetooth, Aux inputs, cd player with steering mounted controls, Isofix points.  Plus there are a few sweeteners which I liked, including automatic activation of hazard warning lights in case you need to jam on the brakes, or in case of impact – how clever is that?

Connecting with a make-up brand is a huge signpost to the female car-buyers.  However it doesn’t skimp on real & great features to keep all car enthusiasts very happy.  It’s a superb city car; manages the national, regional & local roads adeptly.  It handled really well on bends, and I felt very secure inside all the time.

Ruth Scott

12th August, 2014

 Tune into Ruth every Saturday and Sunday on Weekenders with Ruth & Paddy from 2 to 5pm on RTÉ 2FM For more info on the

Citroën Ds3 by Benefit  check out,  the Citroën Ireland Facebook page



Author: Ruth Scott

Ruth’s earliest memory is of family trips in a Hilman Hunter. Nothing spectacular about that you might think; except there were 8 kids, 2 parents & an aunty who was a nun. She had to get the front seat! From there, the Scott family progressed to an orange Opel Kadett. After getting driving lessons for her 21st birthday, Ruth took to the road from her hometown of Roscommon to working in Limerick until she drove her car in the hard shoulder up to Dublin to start work with 2fm. Since then, Ruth was a (nervous) Navigator in Punchestown at a rally in a Kia. She learned how to ride a Harley Davidson 883 sportster. A case of 2 wheels good; 4 wheels better, Ruth moved back to 4 wheels with aplomb. You can follow Ruth on twitter @DJRuthScott

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