The confusion over what to look and feel for when routinely checking tyres for signs of conditions is not unfamiliar. But a new campaign has recruited an unlikely ally to boost tyre safety knowledge amongst drivers.
Goodyear Tyres has created a handy guide called ‘Donut Ignore the Signs’ – designed to both educate drivers on the signs and symptoms of unhealthy tyres and encourage them to commit to the habit of checking their tyres once a month.
The six donut metaphors present the most common unhealthy tyre conditions in a clear, visual way, helping with the difficulties of at-home tyre checks.
October 16th, 2018