VW Beetle
VW Beetle no longer holds the top spot among women new Car Buyers but Porsche 911 has the highest percentage of male new Car Buyers
According to a study carried out in the US by TrueCar.com female car buyers gravitated toward smaller, more fuel-efficient cars and crossovers while it is the complete opposite for male buyers, who prefer either a fast and sporty vehicle with distinctive curb appeal or a large SUV type vehicle
Some of the key findings of the TrueCar.com study include: The brand with the highest percentage of retail sales to females in 2011 continues to be MINI (46.2 percent), followed by Nissan (45.7 percent), and Kia (45.6 percent).
Males continue to be the majority of exotic new car buyers but in 2011, there was only one exotic brand with 10 percent or less retail sales to women, Ferrari (7.5 percent), compared to 2010 when there were six brands.
The new Volkswagen Beetle, introduced in 2011, had a higher percentage of male buyers in 2011, with 45.4 percent of buyers being male. In 2010, the Volkswagen New Beetle had only 39.4 percent of male buyer.
So do women really prefer smaller, more fuel-efficient cars? Tell us what you think in the comment box below!
