{"id":16360,"date":"2016-12-13T00:33:55","date_gmt":"2016-12-12T23:33:55","guid":{"rendered":"http:\/\/www.wheelsforwomen.ie\/?p=16360"},"modified":"2016-12-13T23:30:32","modified_gmt":"2016-12-13T22:30:32","slug":"50-years-toyota-corolla","status":"publish","type":"post","link":"https:\/\/www.wheelsforwomen.ie\/index.php\/50-years-toyota-corolla\/","title":{"rendered":"50 years of the Toyota Corolla"},"content":{"rendered":"<p><strong><em><a href=\"http:\/\/www.wheelsforwomen.ie\/wp\/wp-content\/uploads\/2016\/12\/Toyota-Corolla-main.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-16365\" src=\"http:\/\/www.wheelsforwomen.ie\/wp\/wp-content\/uploads\/2016\/12\/Toyota-Corolla-main.jpg\" alt=\"toyota-corolla-main\" width=\"850\" height=\"508\" srcset=\"https:\/\/www.wheelsforwomen.ie\/wp\/wp-content\/uploads\/2016\/12\/Toyota-Corolla-main.jpg 850w, https:\/\/www.wheelsforwomen.ie\/wp\/wp-content\/uploads\/2016\/12\/Toyota-Corolla-main-300x179.jpg 300w, https:\/\/www.wheelsforwomen.ie\/wp\/wp-content\/uploads\/2016\/12\/Toyota-Corolla-main-768x459.jpg 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/a>Now in its 50th year \u2014 spanning 11 generations and record sales of 44 million \u2014 the humble Toyota Corolla has taken every accolade in the motoring world<\/em><\/strong><\/p>\n<p>You don\u2019t have to be an enthusiast to appreciate the Toyota Corolla. Indeed, you don\u2019t even have to like cars to appreciate the Toyota Corolla because more than any other car the Corolla is all about blending in. Since it\u2019s introduction in 1966, the Corolla has been quietly toiling away as a taxi both in your local rank and in downtown Mosul. Hail a cab in Baghdad and an elderly Corolla will roll up. Consistently one of the world\u2019s best sellers, the Corolla gets the crummy jobs; police car, the learner drivers\u2019 car, family hack, rental car. So, to mark it\u2019s fiftieth anniversary let\u2019s bring the Corolla out from the shadows and let it take a bow.<\/p>\n<p>The vast majority of Corolla models, from the original E10 in 1966 to today\u2019s E170 model, were designed to be easy to use and easy to keep. While all modern cars, including the Corolla, can no longer lay claim to being mechanically simple most Corollas were about as technically complicated as a shovel. It was 1983 before Toyota rolled out a front-wheel-drive Corolla, three years after the Escort and nearly a decade after the original Golf. While it did conspire against the Corolla in certain regards, the 1974 E30 in particular was often panned for being crude and cramped, this mechanical simplicity meant it was easy to assemble and easy to repair as well as being cheap to build. It wasn\u2019t all conservatism though as Toyota was a relatively early and enthusiastic adopter of diesel technology which suited its rugged simplicity.<\/p>\n<p>Like the VW Beetle and the Model T, the Corolla was built around the world in a bewildering array of locations. Indonesia, Bangladesh, United States, Colombia, Canada, Thailand, Pakistan, India, Australia, New Zealand, Turkey, Venezuela and South Africa have all manufactured Corollas in their thousands. In the US it was even built and rebadged as a Chevrolet Nova and sold with some success for four years from 1984. \u00a0In a bizarre rebranding exercise GM then sold Corollas under the Geo nameplate. In the late eighties and early nineties GMs Australian division had a similar arrangement with the Holden Nova although unlike the Americans, Australians were not fooled and just bought Corollas in their thousands. Between February 1974 to December 1983 Toyota assembled Corollas on the Long Mile Road in Dublin in an operation that encompassed the E20, E30 and E70 models and helped Toyota gain a hold on the Irish market. The Corolla\u2019s strength was appreciated by both Irish drivers and Japanese engineers as the company used Connemara roads to test the suspension of Corolla prototypes.<\/p>\n<p>Simplicity also made it reliable and the Corolla was a trailblazing Japanese car that didn\u2019t break and didn\u2019t guzzle fuel; it just didn\u2019t necessarily feel trailblazing.<\/p>\n<p>Naturally, a career as long as the Corolla\u2019s means it wasn\u2019t all dull reliability. The most revered of the Corolla\u2019s is the AE86. More commonly referred to by teenagers as the Twin-Cam, the AE86 utilised the powerful 1.6 4A-GE engine and unlike the rest of the E80 range this sporty coupe retained rear-wheel-drive. \u00a0In keeping with Toyota\u2019s habit of producing a coupe version of each Corolla the AE86 was something of an oddity in 1983 when coupe icons like the Ford Capri and Opel Manta were in the twilight of their careers, the AE86 was a lower-cost, driver-focused coupe to counter the increasingly luxurious and expensive Celica. The result was a range of fastback and notchback coupes that have retained a fanatical following ever since as well as success in both rallying and touring cars and numerous appearances in strange anime comics.<\/p>\n<p>This was not the only sporty Corolla though; the 1989 Corolla GTI again utilised the 4A-GE engine to great effect. While largely forgotten now Toyota\u2019s attempt to cash in the eighties hot-hatch craze produced a credible performance car with 125hp and fine dynamics.<\/p>\n<p>The 1995 E110 model, originally with an Impreza resembling bug eye appearance, spawned a rally car that was hugely successful winning the 1998 Monte Carlo and New Zealand rallies with Carlos Sainz before dramatically conking out 300 metres from the end of the last stage of that year\u2019s Rally GB denying Sainz the title. Luis Moya, Sainz\u2019s longstanding co-driver, threw his crash helmet through the back window in what was not the Corolla\u2019s finest hour.<\/p>\n<p>The 2006 E140 model represented an upheaval for the Corolla. The hatchback lost the Corolla name and became the Auris while the Japanese domestic model was actually a significantly different design than the Camry-esque car we got by being narrower and more sober in appearance. Such changes did little to quell the popularity of brand. So in its fiftieth year the Corolla can take a modest bow. Flamboyant it might never have been but few cars have had an appeal as enduring as Toyota\u2019s best seller.<\/p>\n<p><strong>13th December, 2016<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now in its 50th year \u2014 spanning 11 generations and record sales of 44 million \u2014 the humble Toyota Corolla has taken every accolade in the motoring world You don\u2019t have to be an enthusiast to appreciate the Toyota Corolla. Indeed, you don\u2019t even have to like cars to appreciate the Toyota Corolla because more [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,117],"tags":[2930,29,1601,838],"class_list":["post-16360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-features","category-latest","tag-corolla","tag-toyota","tag-toyota-corolla","tag-toyota-ireland"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>50 years of the Toyota Corolla - wheelsforwomen.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wheelsforwomen.ie\/index.php\/50-years-toyota-corolla\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"50 years of the Toyota Corolla - wheelsforwomen.ie\" \/>\n<meta property=\"og:description\" content=\"Now in its 50th year \u2014 spanning 11 generations and record sales of 44 million \u2014 the humble Toyota Corolla has taken every accolade in the motoring world You don\u2019t have to be an enthusiast to appreciate the Toyota Corolla. 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