{"id":5147,"date":"2013-05-15T22:52:26","date_gmt":"2013-05-15T22:52:26","guid":{"rendered":"http:\/\/www.wheelsforwomen.ie\/?p=5147"},"modified":"2014-08-24T17:34:23","modified_gmt":"2014-08-24T17:34:23","slug":"how-influential-are-female-brand-ambassadors","status":"publish","type":"post","link":"https:\/\/www.wheelsforwomen.ie\/index.php\/how-influential-are-female-brand-ambassadors\/","title":{"rendered":"How Influential Are Female Brand Ambassadors?"},"content":{"rendered":"
\"Amy<\/a>

Amy Huberman has been a Land Rover ambassador since the launch of the Range Rover Evoque in 2011<\/p><\/div>\n


\nHow\u00a0much influence do female brand ambassadors\u00a0have when it comes to the cars we buy.<\/strong><\/em><\/p>\n

Every day we interact with the world we find ourselves bombarded with\u00a0advertising. There is always someone trying to sell us something, be it\u00a0clothes, watches, holidays, shampoo, makeup or just a can of hairspray.<\/p>\n

When women are the target audience for the product it\u2019s not uncommon to find a famous female endorsing it. We are not just buying the product we are buying into a lifestyle too. Who\u00a0wouldn’t\u00a0want to have Cheryl Cole\u2019s\u00a0lustrous mane or be \u201cred carpet ready\u201d with just a quick spritz of\u00a0hairspray?<\/p>\n

The female brand ambassador is everywhere. And her reach goes beyond the\u00a0world of just fashion and beauty. Porsche have recently signed Russian\u00a0tennis star Maria Sharapova in a three year endorsement deal for the brand.\u00a0They have cited her excellence in sport, combined with her power and\u00a0elegance on court, as the reasons for choosing her as a global brand\u00a0ambassador.\u00a0Sharapova also has a huge profile and is recognised worldwide. Porsche\u00a0ownership is largely male so it could be a ploy to attract more women to the brand too.<\/p>\n

Porsche will join a long list of carmakers who have signed up a famous woman to endorse their brand. We\u2019ve had Kylie and the Lexus CT 200h, the famous ads for the Citroen Xsara featuring Claudia Schiffer, and Uma Thurman fronting the European campaign for the Alfa Romeo Giulietta.<\/p>\n

Closer to home, a host of famous Irish women have become brand ambassadors:\u00a0Rachel Allen for the Audi Q7, Amy Huberman for the Range Rover Evoque, Roz Purcell for the Opel Adam, and Rosanna Davidson for the Volkswagen Golf to\u00a0name but a few.<\/p>\n

But realistically, how influential are female brand ambassadors? Does seeing another woman driving a car, whether she\u2019s famous or not, make us want to drive that car?\u00a0I\u2019m inclined to think yes. We are more influenced by other women in our\u00a0consumer choices than we care to admit. Have you ever walked into a shop,\u00a0watched the person in front of you lift something off a rail and then grab\u00a0one for yourself just because she looks like she has good taste?<\/p>\n

\"Volkswagen<\/a>

Volkswagen Golf Ambassador Rosanna Davidson<\/p><\/div>\n

Something else makes me think that a female brand ambassador might make a\u00a0car more appealing to potential female buyers. A few months ago I was\u00a0researching an article on \u201cchick cars\u201d and I found that when I asked people\u00a0to name a car that they would perceive as a women\u2019s car they would pick a\u00a0certain model because \u201dyou see a lot of women driving those\u201d.<\/p>\n

We notice these things. When I speak to female friends they tell me that\u00a0leafing through a magazine they will pay attention to the cars they see\u00a0female celebrities driving. It\u2019s almost like that car comes into their\u00a0consciousness by the association with a famous face.<\/p>\n

This is why I think female brand ambassadors for cars do have influence. You can see why this would make a difference when it comes to the time for that woman to change her car. If she\u2019s not hugely into cars then her choice may be limited to the cars that are on her \u201cradar\u201d, even if it is just a pink Range Rover that she saw Katie Price getting out of on the pages of Heat magazine.<\/p>\n

Fancy a Range Rover Evoque, Audi Q7 or Alfa Romeo Giulietta? Would you covet a car that you saw a famous women driving?<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

16th May, 2013<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

How\u00a0much influence do female brand ambassadors\u00a0have when it comes to the cars we buy. Every day we interact with the world we find ourselves bombarded with\u00a0advertising. There is always someone trying to sell us something, be it\u00a0clothes, watches, holidays, shampoo, makeup or just a can of hairspray. When women are the target audience for the […]<\/p>\n","protected":false},"author":9,"featured_media":5150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[1221,503,1220,5867,1223,1222],"yoast_head":"\nHow Influential Are Female Brand Ambassadors? - wheelsforwomen.ie<\/title>\n<meta name=\"description\" content=\"How much influence do female brand ambassadors have when it comes to the cars we buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wheelsforwomen.ie\/index.php\/how-influential-are-female-brand-ambassadors\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Influential Are Female Brand Ambassadors? - wheelsforwomen.ie\" \/>\n<meta property=\"og:description\" content=\"How much influence do female brand ambassadors have when it comes to the cars we buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wheelsforwomen.ie\/index.php\/how-influential-are-female-brand-ambassadors\/\" \/>\n<meta property=\"og:site_name\" content=\"wheelsforwomen.ie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wheelsforwomen\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-15T22:52:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-08-24T17:34:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wheelsforwomen.ie\/wp\/wp-content\/uploads\/2013\/05\/Amy-Huberman.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"722\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wheelsforwomen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wheelsforwomen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wheelsforwomen.ie\/index.php\/how-influential-are-female-brand-ambassadors\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wheelsforwomen.ie\/index.php\/how-influential-are-female-brand-ambassadors\/\"},\"author\":{\"name\":\"wheelsforwomen\",\"@id\":\"https:\/\/www.wheelsforwomen.ie\/#\/schema\/person\/370813e71db1d9739be435d00fa88350\"},\"headline\":\"How Influential Are Female Brand Ambassadors?\",\"datePublished\":\"2013-05-15T22:52:26+00:00\",\"dateModified\":\"2014-08-24T17:34:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wheelsforwomen.ie\/index.php\/how-influential-are-female-brand-ambassadors\/\"},\"wordCount\":640,\"publisher\":{\"@id\":\"https:\/\/www.wheelsforwomen.ie\/#organization\"},\"keywords\":[\"Amy Huberman\",\"Featured\",\"Female Brand Ambassadors\",\"Rachel Allen\",\"Rosanna Davidson\",\"Roz Purcell\"],\"articleSection\":[\"Features\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wheelsforwomen.ie\/index.php\/how-influential-are-female-brand-ambassadors\/\",\"url\":\"https:\/\/www.wheelsforwomen.ie\/index.php\/how-influential-are-female-brand-ambassadors\/\",\"name\":\"How Influential Are Female Brand Ambassadors? 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