{"id":6675,"date":"2013-10-03T04:36:38","date_gmt":"2013-10-03T04:36:38","guid":{"rendered":"http:\/\/www.wheelsforwomen.ie\/?p=6675"},"modified":"2014-08-23T18:34:08","modified_gmt":"2014-08-23T18:34:08","slug":"handbags-bentleys","status":"publish","type":"post","link":"https:\/\/www.wheelsforwomen.ie\/index.php\/handbags-bentleys\/","title":{"rendered":"Handbags and Bentleys"},"content":{"rendered":"
\"Bentley<\/a>

Bentley Handbag Collection – The Continental<\/p><\/div>\n

We\u00a0\u00a0cast an eye over Bentley\u2019s new line of handbags and asks if this is a good move by the luxury carmaker to attract more women to the brand?<\/strong><\/em><\/p>\n

Bentley has launched a capsule handbag collection in an attempt to make the brand more appealing to women.<\/p>\n

Carmakers producing lifestyle clobber is nothing new with lots of manufacturers, from MINI and Land Rover, to Bugatti, producing their own lines of branded watches, clothes, sunglasses and the like.<\/p>\n

But the new venture by Bentley into handbag territory is an attempt to introduce more women to the brand and attract new female customers \u2013 but only professional women with lots of money need apply.<\/p>\n

With a price tag of \u20ac4,500 for \u201cThe Continental\u201d and\u00a0\u20ac5,500\u00a0for \u201cThe Barnato\u201d,\u00a0<\/span>these handbags are premium products.\u00a0The designers at Bentley have tried to emulate some of the curves and lines of a Bentley and the theme is carried through inside with lots of quilting and leather to give the feel of \u201cstepping into a Bentley\u201d.<\/p>\n

\u201cWith the actual design of the handbags we wanted to create a strong link with some of the key features on our cars,\u201d says Daniele Ceccomori, Bentley\u2019s Head of Product Design.<\/p>\n

Bentley knows their target audience for this new foray into handbag couture. \u201cAs increasing numbers of women around the world enjoy greater professional success and economic status, so have they developed a taste for refined, exclusive products,\u201d says Dr Ariane Reinhart, personnel director at Bentley and architect of the new handbag line. With women only accounting for 12% of Bentley\u2019s customers, Reinhart wants to redress the gender imbalance in Bentley ownership.<\/p>\n

The 5k price tag puts these bags in Herm\u00e9s territory. But Bentley is not known to be the last word in designer handbags. How much weight does the brand carry in the hotly-contested designer handbag market? Do women really want Bentley handbags?<\/p>\n

It\u2019s not really the point. This is a niche market. Only 160 limited edition bags are being produced for the global market and it\u2019s a certainty that they will all sell out. A Bentley handbag with that winged B logo is an exclusive product. The target market won\u2019t have to choose between the Herm\u00e9s bag or the Bentley one. They can just have both.<\/p>\n

The handbags will sell but will they in turn sell the cars to more women?<\/p>\n

Though some might find it patronising to pull out the handbags to lure women in, it\u2019s more than what some brands are doing – completely ignoring the prospect that a woman might possibly want to drive a beautiful, powerful, luxury car and not making any effort at all to engage with her.<\/p>\n

Acknowledging that a woman might want to buy a luxury car puts Bentley in a favourable position.<\/p>\n

 <\/p>\n

3rd October, 2013<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

We\u00a0\u00a0cast an eye over Bentley\u2019s new line of handbags and asks if this is a good move by the luxury carmaker to attract more women to the brand? Bentley has launched a capsule handbag collection in an attempt to make the brand more appealing to women. Carmakers producing lifestyle clobber is nothing new with lots […]<\/p>\n","protected":false},"author":9,"featured_media":6677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[1454,1456,503,1455,461,230],"class_list":["post-6675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-features","tag-bentley","tag-buyers","tag-featured","tag-handbags","tag-luxury","tag-women"],"yoast_head":"\nHandbags and Bentleys - wheelsforwomen.ie<\/title>\n<meta name=\"description\" content=\"We cast an eye over Bentley\u2019s new line of handbags and asks if this is a good move by the luxury carmaker to attract more women to the brand?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wheelsforwomen.ie\/index.php\/handbags-bentleys\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Handbags and Bentleys - 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