{"id":6903,"date":"2013-10-30T16:25:24","date_gmt":"2013-10-30T16:25:24","guid":{"rendered":"http:\/\/www.wheelsforwomen.ie\/?p=6903"},"modified":"2014-08-23T18:29:43","modified_gmt":"2014-08-23T18:29:43","slug":"lure-red-carpet","status":"publish","type":"post","link":"https:\/\/www.wheelsforwomen.ie\/index.php\/lure-red-carpet\/","title":{"rendered":"The Lure of the Red Carpet"},"content":{"rendered":"
\"Scarlett<\/a>

Scarlett Johansson arrives on the red carpet at the Venice Film Festival in a Maserati Quattroporte<\/p><\/div>\n

From super models to super stars no big premiere entrance is complete without the obligatory super car. We\u00a0discover why carmakers cannot resist the lure of the red carpet<\/em><\/strong>.<\/p>\n

The launch of Sky Living\u2019s new entertainment series \u201cThe Face\u201d in September was a glamourous affair \u2013 the red carpets were rolled out, camera flashes popped and the show\u2019s three stunning supermodel presenters did the obligatory pouting and posing for the camera.<\/p>\n

There were flash cars too \u2013 big lumps of lovely Italian Maserati metal. The three presenters arrived separately in a Maserati each (of course) – Caroline Winberg in a Maserati GranTurismo Sport, Erin O\u2019Connor in a Maserati GranCabrio MC and Naomi Campbell in the Maserati Quattroporte four-door saloon.<\/p>\n

We don\u2019t know if the ladies travelled separately to avoid any catfights between the show\u2019s presenters on the way to the event. But it was a good way of showcasing three fine examples of Maserati cars in a glamourous setting, in front of a crowd of photographers chomping at the bit to take photos of the ladies getting out of their luxury chariots.<\/p>\n

Of course luxury cars and fine women in the fashion or film industry like Caroline, Naomi and Erin go together like a good gin and tonic. It is the perfect combination of beauty, power, and affluence.<\/p>\n

In truth the world of fashion and A-list celebrity is too much of a carrot for most carmakers to resist and that is why they are falling over themselves to snap up an A-list brand ambassador or make an entrance at a swanky launch event. We\u2019ve seen this where the likes of Audi, Land Rover and Porsche have teamed up with massive stars like Gwyneth Paltrow, Victorian Beckham and Maria Sharapova to launch cars and represent these brands. It\u2019s very good PR.<\/p>\n

\u201cThe Face\u201d, a show which tries to find the model who has what it takes to represent make-up giant Max Factor through a series of challenges, has a largely well-defined audience. For women who may not make it their business to read the motoring in their daily news regime (or those who don\u2019t follow the news at all!), carmakers have a powerful medium in TV to get their message across about their brand in a favourable light.<\/p>\n

When Sienna Miller showed up at the BMW i3 launch a few months back naturally the showbiz and fashion press was interested. The motoring hacks gushed about the first electric car from the luxury brand, while the rest of the media interest centred on dissecting Ms Miller\u2019s outfit.<\/p>\n

In a coup for Maserati, the Quattroporte had a whole episode of \u201cThe Face\u201d dedicated to it. It starred in this week\u2019s episode where contestants had to produce the best online commercial for the new Quattroporte. It\u2019s a good piece of product placement by Maserati and it adds a feminine touch to the brand.<\/p>\n

With the promise of glamour, celebrity and media interest, it\u2019s no wonder that carmakers cannot resist the red carpet. It\u2019s a case of lights, camera, and action – even before Naomi Campbell arrives.<\/p>\n

 <\/p>\n

31st October, 2013<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

From super models to super stars no big premiere entrance is complete without the obligatory super car. We\u00a0discover why carmakers cannot resist the lure of the red carpet. The launch of Sky Living\u2019s new entertainment series \u201cThe Face\u201d in September was a glamourous affair \u2013 the red carpets were rolled out, camera flashes popped and […]<\/p>\n","protected":false},"author":9,"featured_media":6907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[1498,503,1494,1497,1499,1496,1495],"yoast_head":"\nThe Lure of the Red Carpet - wheelsforwomen.ie<\/title>\n<meta name=\"description\" content=\"From super models to super stars no big premiere entrance is complete without the obligatory super car. 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