{"id":7206,"date":"2013-11-27T20:30:20","date_gmt":"2013-11-27T20:30:20","guid":{"rendered":"http:\/\/www.wheelsforwomen.ie\/?p=7206"},"modified":"2014-08-24T17:23:36","modified_gmt":"2014-08-24T17:23:36","slug":"lada-preparing-brand-revival","status":"publish","type":"post","link":"https:\/\/www.wheelsforwomen.ie\/index.php\/lada-preparing-brand-revival\/","title":{"rendered":"Are Lada Preparing for a Brand Revival?"},"content":{"rendered":"
\"Lada<\/a>

Lada XRAY Concept<\/p><\/div>\n

Are Lada preparing for a brand revival?\u00a0<\/strong><\/em><\/p>\n

They were once the butt of jokes but it looks like there could be something of a Lada reinvention going on.<\/p>\n

Hold on a second. Are Lada still in existence or were they not consigned to the car graveyard as a small unfortunate blip in automotive history, their boxy designs never to be unleashed on the world again?<\/p>\n

If this is what you believed then I am sorry because firstly Ladas are still manufactured, though confined mostly to their Russian homeland. But with a new designer on board promising to \u201cemotionalise the brand\u201d, Lada looks to be plotting a brand reinvention that will likely result in another onslaught on the world. Are you ready?<\/p>\n

Lada will face an absolutely massive mountain to climb to get rid of all the negative baggage that the Lada brand carries if they want to sell more cars in Europe. It\u2019s not impossible \u2013 SKODA has done it before.<\/p>\n

So how do you reinvent a brand, get rid of the negative baggage and polish up that image?<\/p>\n

Tidying up the product is always a good place to start. Up to this point the Lada product hasn\u2019t been all that special \u2013 dated, ugly etc, etc. The Lada Niva 4×4, for example, remained virtually unchanged for the whole of its 37 year existence. A robust car but definitely not pretty.<\/p>\n

British designer Steve Mattin has been given the brief to get rid of the boxy looks that have characterised and cursed the brand in equal measure. And like all forward looking manufacturers trying to get down with the kids, Lada are running a competition for amateur designers to design \u201cthe Lada of the future\u201d.<\/p>\n

Mattin has worked with Mercedes-Benz and Volvo and now hopes to spearhead a design revolution at Lada akin to the magic Peter Schreyer worked at Kia to transform the Korean carmaker\u2019s brand image.<\/p>\n

The 2012 X-Ray concept is a hint of what is to come and from the pictures the boxy look is definitely gone. The styling of the crossover is modern, curvy and with enough swoops and swooshes in the bodywork to convince us that Lada is now taking design seriously.<\/p>\n

Hiring a new designer is a good place to start when following in the footsteps of many a car brand looking to start a design revolution and transform brand image.<\/p>\n

But a negative brand image is not always the designer\u2019s fault. Car-buyers want expert build quality, reliability and all the technological goodies. It can be pretty on the outside but there needs to be substance too. Being cheap doesn\u2019t always guarantee success in today\u2019s market.<\/p>\n

And with Lada jokes on the rounds like “Why is the Lada\u2019s rear window heated. To keep your hands warm while you are pushing it\u201d, proving that might be the biggest challenge if Lada hopes to sell more cars outside the homeland.<\/p>\n

Next week we will be looking at five more examples where a new designer came on board to rescue a brand and develop a new design language.<\/b><\/p>\n

 <\/p>\n

28th November, 2013<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Are Lada preparing for a brand revival?\u00a0 They were once the butt of jokes but it looks like there could be something of a Lada reinvention going on. Hold on a second. Are Lada still in existence or were they not consigned to the car graveyard as a small unfortunate blip in automotive history, their […]<\/p>\n","protected":false},"author":9,"featured_media":7208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[1542,503,1541],"yoast_head":"\nAre Lada Preparing for a Brand Revival? - wheelsforwomen.ie<\/title>\n<meta name=\"description\" content=\"Are Lada preparing for a brand revival?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wheelsforwomen.ie\/index.php\/lada-preparing-brand-revival\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Lada Preparing for a Brand Revival? - wheelsforwomen.ie\" \/>\n<meta property=\"og:description\" content=\"Are Lada preparing for a brand revival?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wheelsforwomen.ie\/index.php\/lada-preparing-brand-revival\/\" \/>\n<meta property=\"og:site_name\" content=\"wheelsforwomen.ie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wheelsforwomen\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-27T20:30:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-08-24T17:23:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wheelsforwomen.ie\/wp\/wp-content\/uploads\/2013\/11\/Lada-XRAY-Concept.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wheelsforwomen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wheelsforwomen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wheelsforwomen.ie\/index.php\/lada-preparing-brand-revival\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wheelsforwomen.ie\/index.php\/lada-preparing-brand-revival\/\"},\"author\":{\"name\":\"wheelsforwomen\",\"@id\":\"https:\/\/www.wheelsforwomen.ie\/#\/schema\/person\/370813e71db1d9739be435d00fa88350\"},\"headline\":\"Are Lada Preparing for a Brand Revival?\",\"datePublished\":\"2013-11-27T20:30:20+00:00\",\"dateModified\":\"2014-08-24T17:23:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wheelsforwomen.ie\/index.php\/lada-preparing-brand-revival\/\"},\"wordCount\":534,\"publisher\":{\"@id\":\"https:\/\/www.wheelsforwomen.ie\/#organization\"},\"keywords\":[\"Brand Revival\",\"Featured\",\"Lada\"],\"articleSection\":[\"Features\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wheelsforwomen.ie\/index.php\/lada-preparing-brand-revival\/\",\"url\":\"https:\/\/www.wheelsforwomen.ie\/index.php\/lada-preparing-brand-revival\/\",\"name\":\"Are Lada Preparing for a Brand Revival? 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