The game is available to play free at www.boxymo.ie/game and is playable on mobile, desktop and tablets.
The announcement comes shortly after the Road Safety Authority (RSA) announced a 15% increase in the number of road deaths in Ireland last year, the age group 16-25 has been at most risk with 17% of fatalities this year being those aged 16-25.
The game reminds players that the RSA considers human behaviour to be the primary cause of 90% of collisions on Irish roads, with distracted drivers contributing to more than 1,400 fatal and injury collisions each year. Driving under the influence of alcohol, remains a key area where awareness amongst young drivers is needed, with alcohol currently a factor in 38% of fatal crashes on Irish roads.
To help combat these concerning trends and the escalating road premiums which face today’s young drivers, BoxyMo.ie created a game which alerts young drivers to these dangerous driving behaviours.
Players are challenged to drive on a virtual road for as long as possible with one point being awarded for every second of driving. The difficulty of play changes frequently through real-life driving scenarios such as changing weather conditions and hazardous objects.
If players don’t successfully combat the obstacles they are knocked out, meaning only the safest and most skilled drivers will make it onto the nationwide leaderboard each week and are eligible to win a range of prizes.
BoxyMo.ie entered the market as Ireland’s first dedicated telematics insurer in 2013 with premiums based on actual driver behaviour. This scalable approach sees a telematics device fitted behind the dashboard of a car and rewards good driving by keeping costs of insurance down.
By avoiding risky driving behaviours such as harsh acceleration and braking, responsible motorists can avoid paying high premiums and save on insurance costs. Typically, customers experience savings of c. 20% compared to those not based on telematics by exhibiting positive driving behaviour.
The thinking behind the game compliments BoxyMo.ie ’s mission to reward safe drivers and offer lower insurance premiums. By compelling players to consider potential dangers when driving, this awareness can alter real-life driving behaviour.
To play the game visit, www.boxymo.ie/game and keep up to date with the leaderboard follow BoxyMo.ie on Twitter or Facebook