Keeping your car clean could become a simpler monthly expense with the launch of Maxol Wash Club, a digital subscription offering up to 10 washes per billing month. Available through the Maxol loyalty app, the service starts at €19.95 for a regular wash subscription, rising to €27.95 for premium washes. Members scan their app to use the service at 59 participating Maxol locations. Maxol describes the launch as Ireland’s first digitally enabled car wash subscription service. It comes as the company prepares to expand its EV charging network and brings food and grocery delivery to more stores. How does Maxol Wash Club work? The subscription replaces individual car wash purchases with a monthly payment. Once signed up through the app, members can scan to wash at participating sites, up to their monthly allowance. Subscription detail What’s included Regular wash subscription From €19.95 per month Premium wash subscription €27.95 per month Wash allowance Up to 10 per billing month Participating locations 59 Maxol sites Access Through the Maxol loyalty app For drivers weighing up a subscription, the value will depend on how often they wash their car and whether a participating location fits their routine. The launch follows €1.65 million of investment in car wash technology and facilities during 2026, including American-style conveyor systems at Maxol Spawell and Coolquay in Dublin. Maxol estimates it will carry out one million car washes in 2026 and is targeting 1.25 million in 2027. More EV charging planned for 2027 and 2028 Alongside its car wash expansion, Maxol has confirmed plans for further investment in electric vehicle charging. Its existing ultra-rapid hubs and standalone chargers span locations including Dublin, Meath, Kildare, Galway, Cork, Wexford, Antrim, Derry and Down. Plans for the next hub, at Rathnew in County Wicklow, are at an advanced stage. Maxol says it will be powered by 100% renewable energy. The company is also trialling an EV charging function that will allow customers to pay through their mobile phones. Chief executive Brian Donaldson said rising demand would support further network expansion in 2027 and 2028, although grid capacity, access to power and planning remain challenges. Food and grocery delivery reaches 51 stores Maxol’s digital expansion also extends to dinner. Its cooked-to-order meal and grocery delivery service, developed with food technology company Noahs, has now rolled out to 51 stores. Customers can order meals and selected groceries for delivery from their local participating service station. The company has also extended Maxol Deli opening hours beyond 3pm to 10pm as it develops its evening food offering. A bigger role for the Maxol app With more than 105,000 subscribers, Maxol’s loyalty app is becoming central to how customers access its services. Wash Club adds another reason to use it regularly, alongside rewards and existing digital payment features. For motorists, the immediate attraction is straightforward — a set monthly price and a scan at the car wash. Find out more about Maxol’s services and participating locations on the official Maxol...