Irish motorists will soon have another car brand to consider, with Geely Auto announcing its arrival in Ireland ahead of a sales launch in early 2027.
For anyone curious to take a closer look, the wait will be much shorter. Three models – the electric Geely E2 city car, electric Geely E5 SUV and Starray EM-i plug-in hybrid SUV – will be on display at the Nevo Electric Vehicle Show at Dublin’s RDS Simmonscourt on 7–8 November 2026.
The show will give Irish visitors their first opportunity to explore the range and meet the team behind the brand before customer sales are expected to begin in the first quarter of 2027.
What’s coming to Ireland?
Geely Auto will launch here with a choice of three models, offering both fully electric and plug-in hybrid options:
- Geely E2: an electric city car.
- Geely E5: an electric SUV.
- Geely Starray EM-i: a plug-in hybrid SUV.
Full details of Irish specifications, pricing and trim levels will be announced closer to launch. For now, the Nevo show offers an early opportunity to see the cars in person and get a feel for what Geely will bring to the Irish market.
A new Irish headquarters and dealer network
Geely Auto Ireland’s headquarters will officially open in Dublin on 19 November, with a dedicated local team already in place to oversee the brand’s development.
Planning for the dealer network is also well underway, with retail partners due to be announced separately.
“Ireland is a dynamic and forward-looking market, making it a natural next step in Geely Auto’s international growth journey,” said Phil Eaglesfield, Chief Commercial Officer, Geely Auto Ireland.
“Our ambition is to bring Irish motorists a fresh alternative, combining cutting-edge technology, outstanding value and a customer experience that exceeds expectations.
“The Nevo Electric Vehicle Show will provide the first opportunity for people to discover Geely Auto and experience our products first-hand, and we are excited to begin laying the foundations for a long-term future in Ireland. With a dedicated local team, a new headquarters and plans for a nationwide retail network, this is just the start of our journey.”
A growing global presence
While Geely Auto is new to the Irish market, the company already operates in nearly 90 countries.
In 2025, it recorded global sales of 3,024,567 vehicles, a 39% increase on the previous year and ahead of its revised three-million sales target. Exports reached 420,097 vehicles during the same period.
The brand also entered 13 new markets in 2025, including the UK, Italy, Brazil and South Africa, while expanding its presence across the Middle East, Asia-Pacific, Africa, Latin America and Europe.
Its international growth is supported by what Geely calls its “Five by Five” framework: five global design centres, five research and development centres, five testing clusters, five powertrain pathways and five AI ecosystems. The strategy is intended to support innovation and the development of smarter, more sustainable vehicles.
During 2025, Geely launched 12 models across more than 40 overseas markets and continued to expand its retail and aftersales network. For 2026, it has set a global sales target of 3.45 million vehicles.
When can you see the cars?
The first date for Irish motorists’ diaries is 7–8 November 2026, when the Geely E2, E5 and Starray EM-i will be available to preview at the Nevo Electric Vehicle Show at the RDS Simmonscourt in Dublin.
With Irish pricing and specifications still to come, there is more to learn before the sales launch in early 2027. This weekend, though, offers a first look at the three models set to introduce Geely Auto to Irish roads.
