Cars are for Boys and Dolls are for Girls
Cars are for boys and dolls are for girls. Or are they? do we need to reprogramme our thinking when it comes to gender and cars. When you walk into most toy shops you will know instantly when you are in the girls’ section and when you are in the boys’ section. They don’t need to be labelled; the abundance of dolls, pink and glitter will mean that more than likely you have stumbled upon the girls’ toys section, and the guns, cars and...
Mazda 6 Sport SE saloon 2.2D 150PS
Lighter, cleaner and greener we find out if the new Mazda 6 lives up to its trademark zoom-zoom What is it? Sales of MPV’s and SUVs may have threatened the survival of the large traditional family car but the arrival of cars such as the new Mazda6, in both saloon and estate version, should cause families to rethink. Who is it aimed at? Mazda is pitching this car at those who want something more from the family car segment. With style,...
Sharing the Road
The weather is getting warmer and the sun is shining so it’s a good time to show a little kindness to other road users. We’ve got some tips from the Institute of Advanced Motorists on sharing the road with other users. Keep an eye out for cyclists and motorcyclists and give them lots of space Especially leave cyclists enough room when you pass them to allow them to move out to negotiate drains and potholes. Overtake...
How Influential Are Female Brand Ambassadors?
How much influence do female brand ambassadors have when it comes to the cars we buy. Every day we interact with the world we find ourselves bombarded with advertising. There is always someone trying to sell us something, be it clothes, watches, holidays, shampoo, makeup or just a can of hairspray. When women are the target audience for the product it’s not uncommon to find a famous female endorsing it. We are not just buying the...
Are We There Yet?
Travelling with children can be exciting, challenging and hard work. Geraldine Herbert, outlines some tips to make your car a safer place to travel in for you and your family. A mere three seconds can change your life; it is estimated that nearly 80% of crashes are caused by some form of driver distraction within three seconds before the event. Distractions in the car are far too numerous; we talk on mobile phones, read or write when...
