Driven to Distraction – IMWA 2013 Automotive Forum
We look at some of the new and emerging automotive technologies that will soon be a key feature of the cars we drive. The car of the future will communicate with the road infrastructure and other road users to warn you about traffic jams or an accident up ahead, allow you to stream music and video material from the internet through your car’s audio-visual system, and make it easy to consult apps from the dashboard that provide...
Is this the perfect car advert?
This week we look at the new Audi R8 advert and explains why we think it has all the ingredients to be the most perfect car advert ever. It’s not often that I devote a whole piece on Wheels For Women to a car advert. But I really felt that I had to say something about the one for the new Audi R8 V10 plus.A few weeks ago I was watching Location, Location, Location on Channel 4, lost in a world of add-value potential and dual aspect,...
ŠKODA Octavia Elegance 2.0 TDI 150bhp
The arrival of the Rapid to the Škoda range paved the way for a bigger and classier Octavia, we find out if the new model delivers on that promise What is it? Bigger than the VW Golf but smaller than the Passat the new Octavia is longer and wider than before. Crucially its also lighter thanks the use of high strength steel which should make if far more nimble on the road and easier on fuel. Who is it aimed at? There is no denying...
Making use of your Bluetooth
This week on the garage, Suzanne Keane fills you in on how to retro-fit Bluetooth hands free into your car. Many new cars come with Bluetooth built in but if your car doesn’t have it included don’t despair – There are plenty of options out there, cheap and expensive to make sure you don’t pick up any unnecessary penalty points! There are 4 main options when it comes to fitting Bluetooth to...
Reinventing the ŠKODA brand image
ŠKODA was a brand that faced enormous prejudice. How did the Czech carmaker turn it all around? When I first started taking an interest in cars I swallowed up everything I read in car magazines. While I liked looking at the pictures of the new cars and dreaming of which cars I would like to own, I also read the one-liners at the back that could make or break a car. I was becoming conscious that some brands were not as cool as others...
