The Celebrity and the Eco-Friendly Car
We look at the relationship between the celebrity and the eco-friendly car BMW pulled out all the stops for the launch of the brand’s first electric car earlier this year. The BMW i3 was unveiled simultaneously in London, New York and Beijing and presented to the global public in a live broadcast from the three locations. After the formal unveiling, BMW hosted a star-studded launch party in London where some 600 people joined star...
Concept Cars
There will be a host of concepts cars on show at the Frankfurt Motor Show next week. This is our guide on what it takes to make a concept car splash at one of the biggest motoring shows of the year. 1) Give it a wacky, futuristic design Concepts are good for generating a bit of buzz around a brand and getting people talking (and gawping). It’s a chance for designers to get very creative at the drawing board. From the teaser...
Driven to Distraction – IMWA 2013 Automotive Forum
We look at some of the new and emerging automotive technologies that will soon be a key feature of the cars we drive. The car of the future will communicate with the road infrastructure and other road users to warn you about traffic jams or an accident up ahead, allow you to stream music and video material from the internet through your car’s audio-visual system, and make it easy to consult apps from the dashboard that provide...
Is this the perfect car advert?
This week we look at the new Audi R8 advert and explains why we think it has all the ingredients to be the most perfect car advert ever. It’s not often that I devote a whole piece on Wheels For Women to a car advert. But I really felt that I had to say something about the one for the new Audi R8 V10 plus.A few weeks ago I was watching Location, Location, Location on Channel 4, lost in a world of add-value potential and dual aspect,...
Reinventing the ŠKODA brand image
ŠKODA was a brand that faced enormous prejudice. How did the Czech carmaker turn it all around? When I first started taking an interest in cars I swallowed up everything I read in car magazines. While I liked looking at the pictures of the new cars and dreaming of which cars I would like to own, I also read the one-liners at the back that could make or break a car. I was becoming conscious that some brands were not as cool as others...
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