Cars are for Boys and Dolls are for Girls
Cars are for boys and dolls are for girls. Or are they? do we need to reprogramme our thinking when it comes to gender and cars. When you walk into most toy shops you will know instantly when you are in the girls’ section and when you are in the boys’ section. They don’t need to be labelled; the abundance of dolls, pink and glitter will mean that more than likely you have stumbled upon the girls’ toys section, and the guns, cars and...
How Influential Are Female Brand Ambassadors?
How much influence do female brand ambassadors have when it comes to the cars we buy. Every day we interact with the world we find ourselves bombarded with advertising. There is always someone trying to sell us something, be it clothes, watches, holidays, shampoo, makeup or just a can of hairspray. When women are the target audience for the product it’s not uncommon to find a famous female endorsing it. We are not just buying the...
Female Celebrities who endorse Cars
Russian tennis star, Maria Sharapova, has recently been revealed as a brand ambassador for Porsche. This week we look at some other famous ladies who have hooked up with carmakers to promote the brand Kylie Minogue and the Lexus CT 200h The Lexus CT200h was launched in 2011 as the world’s first full hybrid executive compact car. The “Quiet Revolutions” advertising campaign (so called because the car can be driven in near...
Steel wheels or Alloy wheels?
Wheels can make or break the look of a car so steel wheels or alloy wheels? I remember showing my car to a friend after I bought it a few years ago. She is a very sensible and practical person and she had some advice for me. She told me that I should remove the alloy wheels from the car and replace them with a set of normal steel wheels. Her reasoning behind this was that the alloy wheels might get stolen. Now here I was feeling...
Girl Power – Female Driver Role Models
Why we should forget the female driver stereotype and focus on female driver role models instead. We recently wrote about driver stereotypes for this website. Some of you may have noticed I left out one of the most famous stereotypes, the female driver. It’s a classic one. Not a week goes by that there doesn’t seem to be another survey or piece of research published backing up the stereotype that female drivers are slow,...
Recent From Driving Tips
-
Buying a Used Convertible in Winter: 5 Tips Nov 10, 2026 -
-
-
-
-
