Posted by Geraldine Herbert on Oct 30, 2012
Working Week – Emma Toner
We have asked some of the many women working in motoring to share their Working Week with us. This week we catch up with Emma Toner, Marketing and Communications Manager of Peugeot Ireland Monday – 6.50am: Get up, get ready, get going! Drop son to childminder. Monday is press day for me. I arrive in the office at 8.45am and boot up the pc, with a coffee in hand. I check what press cars are going out that day, send a text or email to each journalist picking up that day and get the press packs ready. We’re very hands on at Peugeot, so getting the cars cleaned through a local Dealer and fuelled is part of every Monday morning. Once the press cars are organised, I hold a half hour department meeting and tasks arising from a weekly department meeting are assigned for the week. No two days or hours are the same at work, so preparation for the week is key to control. Monday is usually press release day – sending a release on a Monday guarantees better exposure as the Irish Times, Evening Herald and Irish Independent motoring columns come out on a Wednesday. The Sunday papers also get the release in advance of their deadlines. This week’s release was about a Galway man who has become head of the new Peugeot Design Lab! A great Irish news story! Monday is when I have the most energy and usually I stay late in the office. Tonight I left at 7.30pm – at times I feel that I could stay in the office 24-hours a day for a month and still not get through the mountain I have to do. With a lively 4-year old at home, I rush home at that stage, play lego and read bed-time stories. I try to be super organised on a Sunday night and have Monday’s dinner pre-prepared. Usually I am in bed unconscious by 10am. The last thing I do before I sleep is check Facebook, Twitter and my email. Tuesday – 6.50am: Get up, get ready, get going! Drop son to childminder. Last Tuesday I spent time organising our annual Dealer Conference. That meant phone calls to hotels, negotiating daily delegate rates, looking at menus, drawing up an invitation list, working on a presentation format and speakers list, creating a...
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