Women of Influence
We examine the role of brand ambassadors for carmakers, are these women of influence? Who are they? High profile women from the worlds of entertainment, fashion and sport – Victoria Beckham for the Land Rover Evoque, Maria Sharapova for Porsche, Claudia Schiffer for Opel. In Ireland, some carmakers use female brand ambassadors as part of their marketing activities – for example Rachel Allen and Kathryn Thomas for Audi, Lorraine...
The All-Woman International Jury Panel Adds More Judges
Four new judges have been appointed to the jury panel for the Women’s World Car of the Year. Four new judges have been appointed to the jury panel for the Women’s World Car of the Year. All are from countries not previously represented which indicates considerable growth and coverage for these unique international awards. Moreover, each new judge is a high profile motoring journalist in her own country. Maggie...
Storm Safety
As our long and stormy Winter looks like it’s going to get a lot longer, Suzanne Keane has some safety tips to keep in mind 1. Headlights Make sure to keep your headlights on AT ALL TIMES! If visibility is bad you need to ensure you can be seen. If any of your bulbs are dim or not working replace them straight away. 2. Floods Avoid driving through any flood water unless you’re sure you can make it to the other...
Worst Rural Road Drivers
Driving on rural roads holds its own set of challenges. this is our list of the worst drivers you can find on a rural road. 1. White Line Bandit You will meet this driver coming around a corner with one or more tyres over the white line. This driver fancies themselves as a bit of a rally driver and likes to follow the racing line. This is a terrifying driver to meet on a rural road as they will usually be exceeding the speed limit...
Drive a hard bargain – Car Insurance
Getting an insurance quote can be a stressful experience and it’s tough to compare like with like when there are so many different options available. Suzanne Keane explains some of the key terms so you can pick and choose what you actually need to get the best cover! Third Party, Third Party Fire and Theft or Comprehensive I always recommend comprehensive – no matter what the value of your car is. Of course if...
Annoying Motorway Drivers
We list our top 5 most annoying motorway drivers. Have you seen any of these drivers lately? 1. Wet road speeder The rain is pouring down, you can barely see the road in front of you but every few minutes you get overtaken by wet road speeder who is driving like he or she is looking for a podium finish at Spa. Oblivious to the treacherous driving conditions, this driver wonders why everyone else is driving so slow and more than...
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