Is this the perfect car advert?
This week we look at the new Audi R8 advert and explains why we think it has all the ingredients to be the most perfect car advert ever. It’s not often that I devote a whole piece on Wheels For Women to a car advert. But I really felt that I had to say something about the one for the new Audi R8 V10 plus.A few weeks ago I was watching Location, Location, Location on Channel 4, lost in a world of add-value potential and dual aspect,...
Making use of your Bluetooth
This week on the garage, Suzanne Keane fills you in on how to retro-fit Bluetooth hands free into your car. Many new cars come with Bluetooth built in but if your car doesn’t have it included don’t despair – There are plenty of options out there, cheap and expensive to make sure you don’t pick up any unnecessary penalty points! There are 4 main options when it comes to fitting Bluetooth to...
Reinventing the ŠKODA brand image
ŠKODA was a brand that faced enormous prejudice. How did the Czech carmaker turn it all around? When I first started taking an interest in cars I swallowed up everything I read in car magazines. While I liked looking at the pictures of the new cars and dreaming of which cars I would like to own, I also read the one-liners at the back that could make or break a car. I was becoming conscious that some brands were not as cool as others...
Off-Road Declarations
New measures have been introduced to clamp down on Motor Tax evasion and drivers now have to declare cars as ‘off road the road’ before tax runs out writes Suzanne Keane. Up to July this year if you weren’t using a car that wasn’t taxed all you needed to do when you eventually wanted to tax it again was fill in an RF100 form, get it stamped at your local garda station and take it to the tax office with your hard earned...
Stylish and Practical, meet the Urban Crossover
Urban Crossovers promise style and practicality at an affordable price, it’s no wonder they are the fastest growing niche market . Geraldine Herbert looks at some of the new additions to our roads Small SUVs or Urban Crossovers are the fastest growing niche market and car companies are falling over each other in a rush to produce one. More hatchback and less SUV they blend MPV like interior versatility with a high driving position....
The BMW i3
BMW has launched its first fully electric production car, the BMW i3. Geraldine Herbert was in London to take a closer looks at this all new car With the traditional kidney grille it may be instantly recognisable as a BMW, but the i3 – which the luxury German car-maker unveiled to the world last week – is about as new as a car can be. From its carbon fibre and aluminium chassis to its recycled dashboard, BMW promises this “game...
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