Girl Power – Female Driver Role Models
Why we should forget the female driver stereotype and focus on female driver role models instead. We recently wrote about driver stereotypes for this website. Some of you may have noticed I left out one of the most famous stereotypes, the female driver. It’s a classic one. Not a week goes by that there doesn’t seem to be another survey or piece of research published backing up the stereotype that female drivers are slow,...
Bringing Back a Classic
Sometimes a car is discontinued only to reappear years later with a cool new body and the old name slapped on it. This week we explain why bringing back a classic is such a good idea for car makers. When Cadbury brought back the Wispa bar, they brought back a classic. The Wispa was taken out of production in 2003 but a social media campaign calling for the return of the Wispa was a success and by 2008 it was back on sale and...
Are White Cars Cool?
White cars are cool but how did they pull themselves back from oblivion to become popular again? There is something strange happening on our roads. It’s a white car revolution. Out of nowhere the white car has made a return to Irish roads and it has just bagged itself a cool new image. White car sales have been climbing steadily over the last five years. In 2007, white cars accounted for less than 1% of new car sales in Ireland. In...
Can a Car Replace a Partner?
Are you tired of the dating scene? Have you given up on the search for Mr Right? This week we explain why a car might be the best companion for the 21st century woman In 2010, American journalist Hanna Rosin published an article in US magazine The Atlantic called The End of Men. The premise of the article was that men were no longer the dominant sex. The article led Rosin to write a book on the same subject with the same apocalyptic...
Do You Dream Of Driving A Cabriolet?
It may not be the weather for taking the top down, but it doesn’t stop us thinking about it! We look at the thrills and spills of open-top driving. When you think of cabriolets do you picture yourself driving along twisty Alpine roads, your hair wrapped in a headscarf, shades on, and maybe a dashing man beside you? Well if you are a cabriolet owner in Ireland the reality may be somewhat different. Firstly, there is the weather...
Gunther Holtorf Takes A 23 Year Long Road Trip
At wheelsforwomen.ie we love a good adventure story and all the better if a car is involved. This week we share the incredible story of one man’s trip around the world in his beloved Mercedes-Benz G-Wagen. Top Gear is now just as well known for the adventures that take place outside the studio involving the boys and a selection of dilapidated cars, as for the action inside the studio or on track. Those of you who watched...
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