A Passion for Volkswagens
Suzanne Keane reveals an expensive addiction, it’s not smoking, alcohol or even shoes There’s a thin line between being passionate and being obsessed. A passion embraces life but my love affair for German engineering and 4 wheels, which began as a child, has evolved into an unhealthy obsession, culminating in a garage full of Volkswagens. For as long as I can remember I have been consumed by Volkswagens. Maybe it is in the...
Beetlemania
We look at a family of Bugs. But which is your favourite? At the Detroit Motor Show Volkswagen this week unveiled the Beetle Dune concept, pointing in the direction of a future crossover version of the iconic car. “Rugged Bug” joins an exclusive club of Beetles that have been given an exciting makeover. Ragtop Bug (Beetle Cabriolet) The latest Beetle Cabriolet has all the retro charm of the coupé version, with the added bonus of a...
Irrepressible Icons
The long road to cult success is stranger than fiction, the week we look at some memorable Cult Cars In 1933, Adolf Hitler asked Dr Ferdinand Porsche to make a volkswagen, a “people’s car”. Porsche’s answer to this was the car we know today as the Volkswagen Beetle. With more than 21 million Beetles built between 1939 and 2003, in the longest production run of any one car design, the Beetle is one of the motoring industry’s greatest...
Bringing Back a Classic
Sometimes a car is discontinued only to reappear years later with a cool new body and the old name slapped on it. This week we explain why bringing back a classic is such a good idea for car makers. When Cadbury brought back the Wispa bar, they brought back a classic. The Wispa was taken out of production in 2003 but a social media campaign calling for the return of the Wispa was a success and by 2008 it was back on sale and...
