The Celebrity and the Eco-Friendly Car
We look at the relationship between the celebrity and the eco-friendly car BMW pulled out all the stops for the launch of the brand’s first electric car earlier this year. The BMW i3 was unveiled simultaneously in London, New York and Beijing and presented to the global public in a live broadcast from the three locations. After the formal unveiling, BMW hosted a star-studded launch party in London where some 600 people joined star...
The BMW i3
BMW has launched its first fully electric production car, the BMW i3. Geraldine Herbert was in London to take a closer looks at this all new car With the traditional kidney grille it may be instantly recognisable as a BMW, but the i3 – which the luxury German car-maker unveiled to the world last week – is about as new as a car can be. From its carbon fibre and aluminium chassis to its recycled dashboard, BMW promises this “game...
