Women of Influence
We examine the role of brand ambassadors for carmakers, are these women of influence? Who are they? High profile women from the worlds of entertainment, fashion and sport – Victoria Beckham for the Land Rover Evoque, Maria Sharapova for Porsche, Claudia Schiffer for Opel. In Ireland, some carmakers use female brand ambassadors as part of their marketing activities – for example Rachel Allen and Kathryn Thomas for Audi, Lorraine...
Olympic hopeful Grainne Murphy joins Honda as Brand Ambassador
Olympic hopeful Grainne Murphy joins Honda as Brand Ambassador It’s no surprise why Honda brought Grainne Murphy onboard as their Brand Ambassador. Grainne’s passion for sporting performance, her style and her good looks align perfectly with the Honda models. Gráinne Murphy realised her dream last November when she secured her place to swim for Ireland in the Olympic Games in London next July. She achieved her goal after...
