Car Selling Clichés

We reveal the advert terms that drive buyers crazy  A car advert that claims ‘one careful lady owner’ could be turning potential buyers off the sale, according to a HPI  survey to name the worst car advert clichés –  careful lady owners came top, with ‘baby forces sale’ in second place. ‘Genuine reason for sale’ and ‘first to see will buy’ were joint third and fourth among phrases to avoid when wooing potential buyers. According...