Nip, tuck and a new designer

A nose job and a nip and tuck here and there are often required to get us excited about a brand again when the design is starting to get a little stale. We have five examples where a designer has reinvented a brand’s design language. 1) Peter Schreyer and Kia The German car designer worked for many years with the Volkswagen Group and was responsible for the design of key models like the Audi TT and New Beetle. Schreyer was headhunted...