Five ways to sell cars to women
Pink cars, glitzy launches, branded designer clobber and all washed down with a sprinkle of celebrity stardust – here are our top five ways the motor industry attempts to sell more cars to women. 1) Pink Using the colour pink is possibly the most obvious way that the motor industry has attempted to sell cars to women. Be it brochures and marketing materials or simply the colour of the car, it would appear that the motor industry...
The Celebrity and the Eco-Friendly Car
We look at the relationship between the celebrity and the eco-friendly car BMW pulled out all the stops for the launch of the brand’s first electric car earlier this year. The BMW i3 was unveiled simultaneously in London, New York and Beijing and presented to the global public in a live broadcast from the three locations. After the formal unveiling, BMW hosted a star-studded launch party in London where some 600 people joined star...
Cars and their Famous Owners
What happens when a car with a famous owner goes under the hammer? When it comes to changing the car, most of us will negotiate fiercely with the dealer to get a good trade –in value on our old car. No such problems if the car has a famous owner; it can increase the value of a car enormously. Later this month a 1964 Morris Oxford owned by Winston Churchill will be up for auction and the car is expected to fetch a high price....
