Women of Influence
We examine the role of brand ambassadors for carmakers, are these women of influence? Who are they? High profile women from the worlds of entertainment, fashion and sport – Victoria Beckham for the Land Rover Evoque, Maria Sharapova for Porsche, Claudia Schiffer for Opel. In Ireland, some carmakers use female brand ambassadors as part of their marketing activities – for example Rachel Allen and Kathryn Thomas for Audi, Lorraine...
Female Celebrities who endorse Cars
Russian tennis star, Maria Sharapova, has recently been revealed as a brand ambassador for Porsche. This week we look at some other famous ladies who have hooked up with carmakers to promote the brand Kylie Minogue and the Lexus CT 200h The Lexus CT200h was launched in 2011 as the world’s first full hybrid executive compact car. The “Quiet Revolutions” advertising campaign (so called because the car can be driven in near...
