Driven to Distraction
How can we ensure that we keep our eyes on the road and not on the many distractions that are finding their way into our cars as our cars get more connected? What can Eye-tracking technology do? A few weeks ago after spending some time with the Opel Adam I came to the conclusion that a car with endless options for customisation , a very smart exterior and the inability to speak back during an argument was a very serious contender for...
Mobile Devices More of a Distraction to Motorists than a Screaming Child
According to a new study a ringing phone can divert drivers’ attention for more than seven seconds: even if unanswered. The study commissioned by UK Car Insurance company Esure reveals that motorists take 23 per cent longer to respond to an unexpected occurrence on the road when trying to send a text message while driving – which equates to the vehicle moving 8.5metres ‘blind’ while driving at 112km/h. This...
