The Emotive Power of Car Design

A new study from Volvo shows that good car design can make us feel emotions similar to what we feel when looking at a picture of a crying or happy baby, or an attractive member of the opposite sex. We look at the emotional side of car design. “Cars are not a suit of clothes; cars are an avatar. Cars are an expansion of yourself: they take your thoughts, your ideas, your emotions, and they multiply it,” said former chief of design at...