Girl Power – Female Driver Role Models
Why we should forget the female driver stereotype and focus on female driver role models instead. We recently wrote about driver stereotypes for this website. Some of you may have noticed I left out one of the most famous stereotypes, the female driver. It’s a classic one. Not a week goes by that there doesn’t seem to be another survey or piece of research published backing up the stereotype that female drivers are slow,...
Ford Focus ST
There is no doubt that €35,000 plus is a crazy amount of money to fork out for a Ford Focus ST but oh boy ……… we reckon it’s worth it! What is it? This is not your average Focus, this one has undergone radical surgery and boasts Sports Technologies (ST). It is the third generation Ford Focus ST and in keeping with all things green and lean it is lighter, faster and more fuel efficient than before. Who is it aimed at?...
Working Week – Siobhan Cott
We have asked some of the many women working in motoring to share their Working Week with us. This week we catch up with Siobhan Cott , Service Manager at Barlo Motors, Main Ford & Nissan Dealers Monday I am up for 6.30 a.m. every working morning. After a quick shower & good breakfast to set me up for the day I am on the road for 7.30 a.m for an 8.30 a.m. start. As my office is in the service reception area I get all...
Jennifer Mullan’s 2013 Racing Season has started
It’s been a long Winter but finally the 2013 Racing Season has kicked off. We catch up with Jennifer Mullan as she starts this year’s season. After a long winter the 2013 Racing Season is now here and with the first event of the year under my belt I have lots to tell you all about. As everything in Motorsport usually is, sponsorship announcements and the final preparation of the car was all last minute so I didn’t...
Bringing Back a Classic
Sometimes a car is discontinued only to reappear years later with a cool new body and the old name slapped on it. This week we explain why bringing back a classic is such a good idea for car makers. When Cadbury brought back the Wispa bar, they brought back a classic. The Wispa was taken out of production in 2003 but a social media campaign calling for the return of the Wispa was a success and by 2008 it was back on sale and...
