How Influential Are Female Brand Ambassadors?

How much influence do female brand ambassadors have when it comes to the cars we buy. Every day we interact with the world we find ourselves bombarded with advertising. There is always someone trying to sell us something, be it clothes, watches, holidays, shampoo, makeup or just a can of hairspray. When women are the target audience for the product it’s not uncommon to find a famous female endorsing it. We are not just buying the...