Five ways to sell cars to women

Pink cars, glitzy launches, branded designer clobber and all washed down with a sprinkle of celebrity stardust – here are our top five ways the motor industry attempts to sell more cars to women. 1)      Pink  Using the colour pink is possibly the most obvious way that the motor industry has attempted to sell cars to women. Be it brochures and marketing materials or simply the colour of the car, it would appear that the motor industry...