Many Shades of Luxury
Jan08

Many Shades of Luxury

What constitutes a luxury car is it all about perception and brand image What do a Mercedes-Benz S-Class and a Ford Mondeo Vignale have in common? Very little you would think. The S-Class is Mercedes-Benz’s flagship saloon with perfumed cockpit and hot stone massage effect seats, while the Vignale is Ford’s vision of a luxury car to rival prestige brands. With both these products, Mercedes-Benz and Ford are selling the promise of a...

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Ford Kuga Titanium 2.0 TDCi 4WD
Dec11

Ford Kuga Titanium 2.0 TDCi 4WD

There is no tougher market currently  than the Compact SUV, so how does Ford’s new Kuga stack up against the competition, we find out. What is it? First launched in 2008, this is the brand new second generation Kuga and this time its promises to be larger, more practical and more economical. Who is it aimed at? The previous version never offered much more space than a regular hatchback and was not ideal for large families. Now...

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Ford accepts Women’s World Car of the Year trophy
Dec03

Ford accepts Women’s World Car of the Year trophy

A jury of 18 female automotive journalists recently elected the Ford Fiesta as the “2013 Women World Car of the Year” and in Cologne Ford Motor Company were presented with the award. The Fiesta 1.0-litre EcoBoost claimed the top prize ahead of finalists including the Audi Allroad, Range Rover and Porsche Boxster S, and also received the 2013 Women’s World Car of the Year Economy Car award from the judging panel, which...

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New Cars in 2014 – Ford to Land Rover
Nov27

New Cars in 2014 – Ford to Land Rover

From superminis to supercars, they are all here, our A to Z preview of what’s heading our way in 2014 – Part two  – Ford to Land Rover Ford Ford will start the year with the launch of the Tourneo Connect , a car that will broaden Ford’s MPV range even further, it will be available in a choice of five or seven seats with a starting price of €23,900. The new Fiesta-based SUV the EcoSPort will be launched in May. Prices as yet are...

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The Living Vroom Collection
Nov13

The Living Vroom Collection

  What do furniture and cars have in common? Not a lot you would think but these car makers are proving otherwise. We look at five examples where car makers have stretched their design muscles to furniture. 1)      Smart and BoConcept As well as designing cars, the partnership between BoConcept and Smart also resulted in a furniture and homeware collection. The “smartville collection” of furniture and home accessories was jointly...

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